Where do People turn for News?
May Update
I wrote a post in March comparing the audience sizes of various sources of news. Since then I have found data that is more representative (Evening News, Morning Shows, Sunday News Shows), more recent (Newspapers, Cable News, Talk Radio), and covers new categories (Opinion Magazines, News Magazines, Television News Magazines). Only at Truth Matters can someone compare the viewership of news across so many diverse mediums. Inclusion on this list is only meant to show the reach of a news source, not to comment on its credibility or value.
The following numbers represent the average circulation of weekly opinion news magazines for 2010.
My Source: Pew Research Center’s Project for Excellence in Journalism, 2011 State of the News Media
Original Source: Audit Bureau of Circulations
1. National Review 203,085
2. The Nation 146,602
3. The Weekly Standard 99,033
The following statistic represents the average daily viewership of the PBS Newshour for the month of March 2011. Obtained from PBS through the Huffington Post.
PBS Newshour 1,100,000
The following numbers represent the average daily viewership of Comedy Central’s satirical news shows for the month of May 2011. These numbers come from the website TV by the Numbers which obtained them from a Comedy Central Press release.
The Daily Show 2,300,000
The Colbert Report 1,600,000
The following numbers represent the average weekday circulation of the largest US newspapers. The data was compiled by the Audit Bureau of Circulations which studied the period from October 2010-March 2011, accessed through the Huffington Post.
1. The Wall Street Journal 2,117,796
2. USA Today 1,829,099
3. The New York Times 916,911
4. Los Angeles Times 605,243
5. San Jose Mercury News 577,665
(includes all of MediaNews’ Bay Area papers combined)
6. The Washington Post 550,821
7. New York Daily News 530,924
8. New York Post 522,874
9. Chicago Tribune 437,205
10. Chicago Sun Times 419,409
18. St. Petersburg (Fla.) Times 292,441
19. The Oregonian of Portland 260,248
Although never explicitly stated on my source, Huffington Post, the following numbers represent the daily average viewership of the top 30 cable news shows in the month of April. The original source was not stated, but it was likely Neilson ratings.
1. The O’Reilly Factor 2,925,000
2. Hannity 2,059,000
3. Special Report with Bret Baier 1,970,000
4. Glenn Beck 1,867,000
5. Fox Report with Shepard Smith 1,724,000
6. On the Record with Greta van Susteren 1,698,000
7. Your World with Neil Cavuto 1,344,000
8. The O’Reilly Factor (11 PM Repeat) 1,237,000
9. America’s Newsroom 1,212,000
10. America Live 1,119,000
11. Studio B 1,089,000
12. The Rachel Maddow Show 1,039,000
13. Fox and Friends 1,027,000
14. The Last Word with Lawrence O’Donnell 958,000
15. Happening Now 942,000
16. The Ed Show 825,000
17. Anderson Cooper 360 706,000
18. Hardball with Chris Matthews 664,000
19. Piers Morgan Tonight 625,000
20. The Situation Room with Wolf Blitzer 600,000
21. The Last Word (repeat) 531,000
21. CNN Newsroom 531,000
23. AC 360 (repeat) 525,000
24. John King USA 523,000
25. In the Arena 515,000
26. Nancy Grace 464,000
27. Morning Joe 455,000
28. The Daily Rundown 436,000
29. MSNBC Live 393,000
30. Red Eye 387,000
The following numbers represent the average circulation of weekly news magazines in the year 2010. My Source: Pew Research Center’s Project for Excellence in Journalism, 2011 State of the News Media
Original Source: Audit Bureau of Circulations
1. Time 3,313,715
2. Newsweek 1,578,691
3. US News and World Report 1,073,292
4. The New Yorker 1,029,742
5. The Economist 828,181
6. The Week 517,187
7. The Atlantic 476,517
The following numbers represent the average viewership for the Sunday News Shows for the first quarter (January-March) of 2011. My Source: TV Newser. The Original Source was not listed, but I assume it was Neilson ratings.
1. Meet the Press NBC 3,520,000
2. Face the Nation CBS 3,000,000
3. This Week ABC 2,600,000
4. Fox News Sunday Fox News 1,350,000
The following numbers represent the daily average viewership of the network morning shows in 2010.
My Source: Pew Research Center’s Project for Excellence in Journalism, 2011 State of the News Media
Original Source: Neilson Media Research
1. Today NBC 5,300,000
2. Good Morning America ABC 4,300,000
3. The Early Show CBS 2,900,000
The following numbers represent the average daily evening news viewership for the three network news networks for 2010.
My Source: Pew Research Center’s Project for Excellence in Journalism, 2011 State of the News Media
Original Source: Neilson Media Research
1. NBC Nightly News with Brian Williams 8,500,000
2. ABC World News with Diane Sawyer 7,430,000
3. CBS Evening News with Katie Couric 5,650,000
Several Network News shows were written to imitate the style of journalism found in Magazines. The following numbers represent the average nightly viewership for various television news magazines in 2010. My Source: Pew Research Center’s Project for Excellence in Journalism, 2011 State of the News Media
Original Source: Nielsen Media Research
1. 60 minutes 11,700,000
2. Dateline Friday 6,000,000
3. 48 hours mystery 5,600,000
4. 20/20 5,500,000
5. Dateline Sunday 4,500,000
6. Nightline 3,700,000
The following numbers represent the weekly audience for NPR’s news shows. As these are weekly, as opposed to daily, audience sizes, they are not directly comparable to most other categories listed in this post. My Source: The New York Review of Books. The original source was not listed.
1. Morning Edition 13,000,000
2. All Things Considered 13,000,000
The following numbers represent the cumulative weekly audience of various talk radio hosts. As these are weekly, as opposed to daily, viewership values, they are not directly comparable to most other categories listed in this post.
My Source: TALKERS magazine
Original Source: Arbitron, among others
1. The Rush Limbaugh Show 15,000,000
2. The Sean Hannity Show 14,000,000
3. The Glenn Beck Program 9,000,000
3. The Savage Nation 9,000,000
5. The Mark Levin Show 8,500,000
5. Dave Ramsey 8,500,000
7. Neal Boortz 6,000,000
7. Laura Ingraham 6,000,000
17. The Alan Colmes Radio Show 2,750,000
17. The Ed Shultz Show 2,750,000
Other Statistics
For comparison’s sake, relevant numbers about the United States are listed below.
Population of the United States: 307,006,550
2010 Voting Eligible Population: 218,054,301
2010 Voter Turnout: 41.6%
Number of people who voted in the 2010 election: 90,682,968
2008 Voter Turnout: 62.2%
Number of people who voted in the 2008 election: 132,645,504 Number of people who watched Obama's speech
on Bin Laden's death 56,500,000
Originally Posted May 7, 2011
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