Where do People turn for News?
2012
It has been a year
since I wrote my last article comparing news audience sizes. The numbers have remained
largely the same. Only at Truth Matters can you directly compare the reach of
newspapers, cable news shows, news magazines, and the network news. Inclusion
on this list is only meant to show the reach of a news source, not to comment
on its credibility or value. I did that back in January.
The following numbers represent the average circulation of weekly opinion news magazines in 2010. These statistics old because State of the News Media included them last year, but not this year. Source: Audit Bureau of Circulations. Accessed through State of the News Media 2011.
1. National Review 203,085
2. The Nation 146,602
3. The Weekly Standard 99,033
The following number
represents the average viewership of PBS Newshour, PBS’s evening news program,
for the month of March 2011. This statistic is older than the others because
PBS’s lack of traditional commercials means that it doesn’t subscribe to
Nielson’s ratings service. Source: PBS. Accessed through the Huffington Post.
PBS Newshour 1,100,000
The following numbers are the average daily circulation for the 26 most widely read newspapers from October 2011 through March 2012. Source: Audit Bureau of Circulations. Accessed through the Huffington Post.
1. Wall Street Journal 2,118,315
2. USA Today 1,817,446
3. New York Times 1,586,757
4. Los Angeles Times 616,575
5. New York Daily News 579,636
6. San Jose Mercury News 575,786
7. New York Post 555,327
8. Washington Post 507,615
9. Chicago Sun-Times 422,335
10. Chicago Tribune 414,590
11. Dallas Morning News 405,349
12. Denver Post 401,120
13. Newsday 397,973
14. Houston Chronicle 384,007
15. Philadelphia Inquirer 325,291
16. Phoenix Republic 321,600
17. Minneapolis Star-Tribune 300,330
18. Tampa Bay Times 299,497
19. Orange County Register 280,812
20. Newark Star-Ledger 278,940
21. Oregonian 247,833
22. Cleveland Plain Dealer 246,571
23. Seattle Times 236,929
24. San Diego Union-Tribune 230,742
25. Detroit Free Press 230,739
26. San Francisco Chronicle 220,515
The following numbers represent the average daily audience of Comedy Central’s satirical news programs for the second quarter (April-June) of 2011. This statistic is old because I have to wait on Comedy Central to release press releases to obtain audience numbers. Source: Comedy Central Press Release. Accessed through TV by the Numbers.
The Daily Show with John Stewart 2,200,000
The Colbert Report 1,500,000
These are the average
daily viewership values for the top 30 cable news shows for the month of April
2012. Source: Nielson. Accessed through the Huffington Post.
1. The O’Reilly Factor 2,870,000
2. Hannity 2,075,000
3. Special Report with Bret Baier 1,778,000
4. On the Record with Greta Van Susteren 1,722,000
5. Fox Report with Shepard Smith 1,688,000
6. The Five 1,674,000
7. America’s Newsroom 1,272,000
8. Your World with Neil Cavuto 1,252,000
9. The O’Reilly Factor (replay) 1,220,000
10. America Live 1,191,000
11. Studio B 1,113,000
12. Fox and Friends 1,082,000
13. Happening Now 1,029,000
14. The Rachel Maddow Show 985,000
15. The Last Word with Lawrence O’Donnell 931,000
16. The Ed Show 875,000
17. Hardball with Chris Matthews 744,000
18. Politics Nation 712,000
19. Piers Morgan Tonight 567,000
20. The Situation Room 548,000
21. The Ed Show (replay) 537,000
22. Anderson Cooper 360 (10 PM East Coast) 522,000
23. Anderson Cooper 360 (8 PM East Coast) 504,000
24. Red Eye 466,000
25. Fox and Friends First 458,000
26. Dylan Ratigan Show 455,000
27. Martin Bashir 449,000
28. John King USA 435,000
29. Morning Joe 412,000
30. Erin Burnett 409,000
The following numbers represent the viewership of the Sunday News Shows on May 13. Sadly, CNN’s State of the Union with Candy Crowley was not included by TV Newser. Source: Nielson. Accessed through TV Newser.
1. Face the Nation CBS 3,010,000
2. Meet the Press NBC 2,720,000
3. This Week ABC 2,150,000
4. Fox News Sunday Fox News 1,050,000
5. Al Punto Univision 553,000
1. Time 3,337,308
2. Newsweek 1,524,989
3. The New Yorker 1,041,420
4. The Economist 844,577
5. The Week 528,406
6. The Atlantic 463,625
These numbers represent
the average daily audience for the network morning shows in 2011. Data from Nielson.
Accessed through State of the Media 2012.
1. Today Show NBC 5,400,000
2. Good Morning America ABC 4,800,0003. Early Show CBS 2,900,000
These numbers represent
the average daily audience for the network evening news broadcasts in 2011. Data from
Nielson. Accessed through State of the Media 2012.
2. ABC World News 7,820,000
3. CBS Evening News 5,650,000
Several network television
programs imitate the style of magazines with longer, more detailed
stories. The shows have varying focuses
and styles. 60 Minutes is a high quality news program. Dateline covers crime
stories. 48 Hours also covers crime stories. 20/20 is a weekly news program
that often covers human interest stories. Nightline is a nightly news program.
Rock Center is a weekly news magazine on NBC that wasn’t listed in State of the
Media 2012. These numbers represent the average audience per show throughout
2011. All are weekly shows except Nightline. Source: Nielson. Accessed through
State of the Media 2012.
1. 60 Minutes CBS 11,600,000
2. Dateline Friday NBC 5,700,000
3. 48 Hours Mystery ABC 5,400,000
4. 20/20 ABC 4,900,000
5. Dateline Sunday NBC 4,700,000
6. Nightline ABC 3,900,000
These numbers represent
the average weekly audience for NPR’s most widely listened to news programs. As
these numbers are for weekly viewership, rather than daily or per show
viewership, they are not directly comparable with the numbers in other
categories. These statistics are from a New York Review of Books Article from
2010. Newer numbers are not available because NPR does not regularly release
the audience sizes for their shows. Source: Arbitron
Morning Edition 13,000,000
All Things Considered 13,000,000
The following numbers
represent the average weekly audience for the top Talk Radio hosts. As these
are weekly audience values, as opposed to daily or per show values, these
numbers are not directly comparable to the other categories in this post.
Source: Arbitron, among others. Accessed through Talkers Magazine.
Rush Limbaugh 15,000,000
Sean Hannity 14,000,000
Michael Savage 9,000,000
Glenn Beck 8,500,000
Mark Levin 8,500,000
Dave Ramsey 8, 500,000
Neal Boortz 6,000,000
Laura Ingraham 6,000,000
Jerry Doyle 3,750,000
Mike Gallagher 3,750,000
Michael Medved 3,750,000
Doug Stephan 3,750,000
Bill Bennett 3,500,000
Clark Howard 3,500,000
George Noory 3,500,000
Thom Hartmann 3,000,000
Alan Colmes 3,000,000Stephanie Miller 3,000,000
Ed Schultz 3,000,000
Rusty Humphries 3,000,000
Kim Komando 2,250,000
Dennis Miller 2,250,000
Don Imus 2,250,000
Hugh Hewitt 1,750,000
Mancow 1,750,000
Lars Larson 1,500,000
Dennis Prager 1,500,000
Dr. Joy Browne 1,000,000
Gordon Deal 1,000,000
Lou Dobbs 1,000,000
Bill Handel 1,000,000
Roger Hedgecock 1,000,000
G. Gordon Liddy 1,000,000
These are the average
circulation of select monthly magazines in 2011. National Geographic and Smithsonian are high quality
educational magazines. The rest are listed primarily for comparative purposes.
It is a partial list, a longer one can be found by clicking the subheading
above. Data from the Audit Bureau of Circulations. Accessed via State of the
News Media 2012.
1. AARP The Magaine 22,407,421
2. AARP The Bulletin 22,171,632
3. Better Homes and
Gardens 7,617,844
4. Game Informer Magazine 7,514,460
5. Reader’s Digest
5,560,046
6. National Geographic 4,480,788
25. Smithsonian
2,113,637
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